The Challenges
The traditional process of booking mobile digital billboard vans in the UK is outdated, manual, and confusing.
Advertisers and agencies struggle with unclear pricing, no real-time availability, and limited campaign visibility.
The purpose: Billy simplifies and digitises the booking of mobile billboard vans for businesses and individuals across the UK.
Project Overview
My Role
UI/UX Designer
Scope
UX Research and Design
Discovery and Research
Background: Sparked by curiosity after seeing a billboard van and speaking to a local business owner, it became clear that the booking process was manual, with unclear pricing and no easy tracking. Similar challenges affect individual seeking personal-use options. This highlighted the need for a simple, transparent booking platform.
Method: Informal interviews with business owners and individuals.
Market Context: Digital Out-of-Home (DOOH) advertising is the fastest-growing segment, expected to reach £919 million in 2025 (Statista). Nearly 98% of UK adults see OOH ads weekly, highlighting its strong visibility and impact.
Key Insights:
Businesses find the booking process manual, opaque, and lacking in tracking.
Individuals are often unaware of personal-use options and and encounter similar barriers.
Users seek flexibility, transparent pricing, and dependable tracking features.
Defining the problem
Problem statement: Booking mobile billboard vans is inefficient and inaccessible due to manual processes, unclear pricing, and limited awareness, affecting both businesses and individuals.
Opportunity: Digitise and democratise van booking with a platform offering transparent quotes, easy contracts, and live tracking.
Design Process (Double Diamond)
Immersion
Problem identification
Foundational research
Define insights and - problem statement
User personas
User journey map
Information architecture
User flow
Wireframes
High-fidelity design
📦 Deliver
👨💻 Develop
🎯 Define
🔎 Discover
Name: John Doe
Bio: John is an entrepreneur with multiple businesses across the UK. He often runs billboard van campaigns but finds it hard to locate the right provider and manage several campaigns efficiently.
Age: 37
Location: London, UK
Quickly book digital billboard vans
Compare local providers
Track multiple campaigns
Attract more local customers
Goals:
No easy digital booking option
Limited choice of providers
Limited budget with lack of transparent pricing from the providers
Pain Points / Frustrations:
Streamlined digital platform
More local options with demographic targeting
Clear, upfront pricing
Motivations:
Name: Mike Hall
Bio: Mike is a football fan planning a special outdoor viewing event. He wants to rent a digital billboard van for a one-time gathering but struggles to find short-term options.
Age: 26
Location: Bournemouth, UK
Easily rent a digital billboard van for events
Explore available local options
Create a memorable experience
Goals:
Hard to find short-term rentals
No simple booking process
Limited event-friendly options
Pain Points / Frustrations:
Unique, fun event for friends and family
Hassle-free booking
Outdoor football viewing experience
Motivations:
User Personas
User Journey Map
User Flow and Information Architecture
The Design Solution
Splash Screen: Designed to give users a clear, welcoming start and instantly convey the app’s purpose, easy billboard van booking.
Onboarding: Designed for speed and ease, the onboarding flow lets users quickly log in or sign up, giving them immediate access to explore and book billboard vans removing barriers to getting started.
Home: Quick access to popular nearby billboard van providers, letting users browse, compare, and book in a simple, guided flow.
Guided Booking Flow: Users select date, time, location, and content, then preview their advertisement exactly as it will appear on the van. A transparent booking summary with clear pricing is shown before submitting their request ensuring confidence and clarity at every step.
Flexibility & Transparency: Easily book multi-day moving billboard van campaigns, target key areas, and view clear pricing at every step maximising impact with no hidden costs.
Bookings: Effortlessly track, sign contract, pay, and manage bookings backed by real-time updates and clear, actionable insights.
Live Tracking: Users get real-time location updates and campaign metrics, offering complete visibility and control so they can monitor progress, optimize impact, and stay confident throughout every campaign and later can provide feedback to the provider.
BILLY: Modernising Mobile Billboard Van Booking in the UK
A mobile-first platform for seamless, transparent, and real-time digital billboard van bookings.
Design Exploration
Wireframes
Key Learnings
Accessible history, reports, and feedback empower users and drive loyalty.
Transparency and control build user confidence.
Real-time updates foster trust and engagement.
End Results
This project transformed an outdated, opaque booking process into a modern, user-friendly, and transparent platform. By combining user insights with thoughtful design, the app empowers businesses and individuals to confidently book and manage digital billboard van campaigns with ease and flexibility.
Typography and Colour
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Regular
Medium
Bold
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Notification & Profile: Real-time notifications keep users informed, while a streamlined profile lets them easily manage personal details and preferences for a tailored experience.
